I hope most of you are using google anayltics to check what your PPC and SEO company are actually doing. It is important that we know the actual keywords they are spending your well earned money on. From my experience these big companies can be a … [Read more...]

Creating basic utm strings for marketing spend measurability if fairly easy. So i will show you how to do it in basic steps. Step 1. first go … [Read more...]

Google analytics allows you to export most reports into a database file for further analysis. This is really useful when wanting to sort the data and view it in different ways. You may want to check what keywords are generating traffic from your … [Read more...]

One reason for setting basic goals in analytics is to help bring a purpose to your website. In marketing we call this the “call to action”. We have seen it for many years in print marketing but it is just as important on your website. What do I … [Read more...]